Updating Old Blog Posts and Web Pages
The updating of old published posts and pages is a somewhat controversial topic. Some bloggers feel it is wrong to update a published article, others do it regularly. I am one of the group who updates content in posts and pages whenever I find a reason (and the time) to do so.
Updating Old Posts is Good for SERP
Google now looks for “FRESHNESS” as one of the criteria for SERP (Search Engine Results Placement), the position a page or post will get. Fresher content gets favoured over old content. A new post may initially be placed high in their results, then overtime this will drop off, eventually fading into obscurity.
Give your older posts a new life by updating them. Sometimes when I go back to older articles I find the information is out of date, fresh knowledge or developments may need changes to the content to make the information more accurate…
Articles are often posted with unnoticed errors. I don’t mean incorrect information, just the small things like spelling mistakes and grammatical errors – both of which will lose ranking to Google’s algorithm. Even the way we have written an article can often be improved after some time has passed, and we go back and check the content we thought at the time had been so great. With a fresh look at these older posts, we can often see ways to re-write parts (or all) of the content to make it more readable for our visitors.
Creating Web Content by Dictation
Using ones voice to create content for websites and blogs opens doors for business executives to provide a ready stream of new and fresh content for their company website and blogs.
Content can be recorded using one of the many dictation devices available, or even a smart phone, pda, or many ordinary cell phones. Business people who don’t have time to add written content to websites can simply give their voice recordings to a transcriptionist, who will convert the spoken words to text. The text is then provided to the website content manager or even the company’s in house web operator. Result – new content on the site.
Consider the web site content that can be prepared; product reviews, descriptive articles, news releases and more.
Voice Dictation for Web Content Service:
Graphicline today launched the pilot of a new service turning voice dictation into web site content with a product overview outlining the benefits of using a comprehensive voice dictation for web site content creation A collaborative effort with Intelligent Verbatim’s transcription service offers a full spectrum web content management system for business clients. Customers can send their recording in any of the standard audio formats (e.g. mp3, wma, aiff, wav) to Graphicline (Johannesburg) or Intelligent Verbatim (Cape Town).
The supplied audio will be transcribed, optimised for keyword useage and edited if required, then returned to the customer for approval. Once the final text copy is accepted, Graphicline will add it the clients website or blog along with any required graphics.
This product is the first of an upcoming range from Graphicline’s Holistic Web Management Service.