Blog Archives

The End of Google Search Relevancy

Google Search Size Matters not Content

At a high level meeting of senior Google business strategists in April a crucial decision was taken to change the way Google search works in order to “encourage” people to pay for placement in search results. “From now on we only want big sites to feature at the top of SERP. We will no longer list links to highly relevant content if it’s a smaller site. Owners of big sites are more likely to pay us for Google Ads and after all profit is what we are all about, not what people want”.

No I’m not a fly on the wall at Google HQ, and this hypothetical meeting probably never took place, this decision was probably never taken! YET!

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Helping Zillow and Trulia

Are You Helping Zillow and Trulia Outrank You

Are you helping Zillow and Trulia outrank you in Google SERP? Maybe you are, then again, maybe you’re not. An interesting article by realgeeks.com suggests these well-known real estate industry sites benefit from the links contained in the data widgets they provide for realtors in the USA.

Maybe you even thought you’d try to take advantage of their name recognition, and add one, two, or a few of their widgets to your site. Little did you know that by doing so, you are giving Zillow and Trulia more firepower to outrank your site.
It’s a brilliant scheme, really. Both Zillow and Trulia provide a full range of widgets for agents to use on their independent real estate sites.  Read more

On first glance the article makes sense, but is it the whole story?

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Adwords Budget

What Results to Expect from $1000 Google Adwords

google adwords logoA client asked me the other day “which is better – a direct adword spend of $1000 per month with Google, or share in a collaborative campaign for a similar monthly fee, where total spend is 100 times that”. I had to ask for time to carefully consider this request and my response.

Both Options have Merit

My instinct tells me that for many businesses a direct campaign with a budget of that amount will normally be better. But a total budget of $100k /month sounds very inviting. My first response must be; investigate how the collaborative campaign funds are used relative to your business.

If the advertiser (the client) has a good idea of the key terms he wants to use for the Adword campaign, and only needs results from a small possible selection – let’s say 10 terms – 10 ads, then the money may be better used in a private campaign.

However, if he wants to cover as many options as possible, then the group scheme may be better.

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Do You Update Old Posts

Updating Old Blog Posts and Web Pages

The updating of old published posts and pages is a somewhat controversial topic. Some bloggers feel it is wrong to update a published article, others do it regularly. I am one of the group who updates content in posts and pages whenever I find a reason (and the time) to do so.

Updating Old Posts is Good for SERP

Google now looks for “FRESHNESS” as one of the criteria for SERP (Search Engine Results Placement), the position a page or post will get. Fresher content gets favoured over old content. A new post may initially be placed high in their results, then overtime this will drop off, eventually fading into obscurity.

Give your older posts a new life by updating them. Sometimes when I go back to older articles I find the information is out of date, fresh knowledge or developments may need changes to the content to make the information more accurate…

Articles are often posted with unnoticed errors. I don’t mean incorrect information, just the small things like spelling mistakes and grammatical errors – both of which will lose ranking to Google’s algorithm. Even the way we have written an article can often be improved after some time has passed, and we go back and check the content we thought at the time had been so great. With a fresh look at these older posts, we can often see ways to re-write parts (or all) of the content to make it more readable for our visitors.

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Do You Post Effective Comments

Or are Your Comments Trashed?

Posting comments on other blogs is one of the things bloggers do; some post a lot of comments, others only occasionally. Whichever group you fall into, do you post effective comments?

What are Effective Comments?

Blog commentsEffective comments fall into several main groups:
1) Effective Comments get your own post referred to (from a link you place in the comment).
2) Comments generating discussion or further interest.
3) Comments that add value to the article

But most importantly, EFFECTIVE COMMENTS are comments that get published! Unless your comment gets published, it’s a waste of time writing it… So how can you improve your published comment rate?

Ethical Comments Get Published

By ethical I mean comments that are not spam. Most bloggers hate spam comments, and anything ‘spammy’ in nature is likely to get trashed. Following a few simple guidelines will improve the publishing rate of your comments: Read the rest of this entry