Blog Archives

Google Bounce Rate Value

Does Google Bounce Rate Analytic Have Any Real Value

SEO experts tell us a low bounce rate is important for site ranking in Google SERP. Bounce rate is an indicator of quality content on our blogs and websites. The lower the bounce rate, the better our sites will rank…

Google Analytics shows a bounce rate statistic for our sites. Just how accurate is this analytic statistic, how much credence should we give it?

What is Bounce Rate?

Simply put, bounce rate is the ratio between visitors arriving on our site and viewing more than one page to the number of arriving visitors who leave immediately. If we have a high percent of visitors who stay around to read more than one post we can assume they found our blog useful and interesting.

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Adwords Budget

What Results to Expect from $1000 Google Adwords

google adwords logoA client asked me the other day “which is better – a direct adword spend of $1000 per month with Google, or share in a collaborative campaign for a similar monthly fee, where total spend is 100 times that”. I had to ask for time to carefully consider this request and my response.

Both Options have Merit

My instinct tells me that for many businesses a direct campaign with a budget of that amount will normally be better. But a total budget of $100k /month sounds very inviting. My first response must be; investigate how the collaborative campaign funds are used relative to your business.

If the advertiser (the client) has a good idea of the key terms he wants to use for the Adword campaign, and only needs results from a small possible selection – let’s say 10 terms – 10 ads, then the money may be better used in a private campaign.

However, if he wants to cover as many options as possible, then the group scheme may be better.

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Google Rich Snippets Not Working

Google SERP Not Showing Rich Snippets

stars for rich snippetsAfter adding Rich Snippets Google does not show these in SERP. There are several reasons Google does not show rich snippet content in their search results. Rich snippets include Authorship Markup and Article Ratings e.g. GD Star Ratings for WordPress.

Google does not guarantee your rich snippets will be used in search results. The rich snippet program is intended to give searchers an indication they will find relevant, quality and original content on the page marked up with rich snippet content.

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Google Rich Snippets Ratings with WordPress

Google Rich Snippets Star Ratings for WordPress

Ever noticed the stars on some search results in Google and wondered how this works? The star rating make use of Google’s relatively new Rich Snippets features, the same feature that displays authorship markup in search results.

WordPress (self hosted WordPress) can add this Rich Snippet Star Rating to their websites and blogs using the GD Star Ratings Plugin.

Star Ratings Good for Traffic Referrals

Boost the conversion rate from search listings to visits with a star rating system. The stars stand out from the crowd, catching a Google searchers eye and encouraging click-throughs to your blog.

Star Rating Rich Snippets Read the rest of this entry

The Humble Meta Description

Attract Visitors in 150 Characters

Tell the world about your page or post content in one hundred and fifty characters: That is the power of the meta description HTML head markup. Search engines often use the meta description for a snippet of information to display in search results. The meta descriptions is the first impression a searcher gets about your content when looking through search engine results for required information.

Meta Description – Your Website Showroom

Meta Descriptions in GoogleA showroom, shop window, storefront display and media advertisement; meta descriptions should be used to the fullest.

Yet how often do web content creators ignore this useful tool. Content Management Systems like WordPress often do too much of the work for us, filling the meta description field with an extract from page content. Normally the description is extracted from the first paragraph, so unless we are really clever with our first paragraph, especially the first 150 characters from the paragraph, the result is a SERP snippet that poorly summarises the article content we want to draw people’s attention to.

Worse still, if a plugin has not been installed to extract this snippets, or the theme used doesn’t have this function (most do not – Thesis is one that does), the field is left out altogether. Read the rest of this entry

Authorship Markup for

Using Authorship Markup and

(updated: 16-05-2012) Most bloggers by now will have heard about claiming authorship for their posts. Possibly many will be wondering how to do this with their blog. The instructions for using the attributes rel=”author” and rel=”me” posted on Google are possibly a bit confusing for bloggers without some HTML background – in fact without some minor changes the markup will not verify!. This article seeks to provide an easy to use solution for bloggers using the platform.

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The First Century

100 blog postsThis is my 100th post on this blog! Wow!

One hundred posts (well really only 99 as one of them was my Christmas image post, so that doesn’t count in my mind, but WordPress tells me this will be (is) number one hundred and who am I to argue…

When I started this blog did I think I would ever get to 100? The thought never crossed my mind. A few posts back when I noticed the new results (that side panel thing) for the first time and it told me I had achieved the milestone of 95 blog posts I was amazed.

Where did I find the inspiration, let alone the time to do all this writing? The time: Long hours behind the monster box, taking time out from other more mundane work activities, late nights… The Inspiration: Not always easy; there have been times when I simply cannot find anything worth writing about. Other times there are so many topics, often work related, that I don’t know which one to choose. Sometimes other bloggers give me an idea…

Worth it. Oh Yes! This blog has become an enjoyable activity. People actually seem to want to read my articles for some unknown reason! Some people even follow them. WordPress tells me more than 100 people follow me – another Wow!

So I guess I have to consider this blog a success. All these followers alone make it a success.

Centenary Successes

Lets look at the other successes this blog has achieved in getting to 100 posts

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A Blog Worth Mentioning

KL Makes Sense about “Optimisation”

This article caught my attention;  Content Optimization vs. Search Engine Optimization Well written, with an eye for human readability (I seem to remember reading somewhere this is exactly what Google is developing their algorithms to find).

KL’s logical approach makes sense with a balanced discussion of practical ways to establish web site authority.  “Content Optimisation” in my opinion is going to become the cornerstone of the industry in a post Panda 2.5 world. A good proofreader is of greater benefit to the website owner than a fortune spent on optimisation services

If Google is looking for well written content for human readers, this blogger has the formula. I glance through Readomatic regularly, seldom going any further unless something grabs my attention. This one did. There you have it, it caught my “mental algorithm’s” attention. Not an easy task either; some days my eyes grab snapshots of several hundred articles on diverse topics, only those that stand out get speed read,  only the good ones from those get studied. Not much difference between me and the Google search spider these days.

Not SEO Shark Trash

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SEO Sharks

Hiring the wrong SEO company

Hiring the wrong SEO company to optimise your website for search engine results can get your site removed from Google SERP.

Search Engine Optimisation a Boom Industry

Website owners want their websites to do well in search engine results pages. This has led to an explosion of SEO companies offering everything from overnight success to realistic results based on organic search parameters.

Getting a web site to perform well in search results can be extremely important to a business. Unscrupulous practitioners play on this desire to get web site owners to use their service.

SEO Sharks

seo sharkJust like so many other aspects of the web industry, there are good guys and bad guys. The techniques used by bad guys (sharks) in this case are known as Black Hat SEO. This practice includes adding hidden keywords to pages, invisible to human readers but seen by search engines, ‘link farming’ (getting large quantities of backlinks from low-grade websites), spamming blogs comment forms, even attempting to get competitors web sites removed from search engine listing databases. Read the rest of this entry