What Results to Expect from $1000 Google Adwords
A client asked me the other day “which is better – a direct adword spend of $1000 per month with Google, or share in a collaborative campaign for a similar monthly fee, where total spend is 100 times that”. I had to ask for time to carefully consider this request and my response.
Both Options have Merit
My instinct tells me that for many businesses a direct campaign with a budget of that amount will normally be better. But a total budget of $100k /month sounds very inviting. My first response must be; investigate how the collaborative campaign funds are used relative to your business.
If the advertiser (the client) has a good idea of the key terms he wants to use for the Adword campaign, and only needs results from a small possible selection – let’s say 10 terms – 10 ads, then the money may be better used in a private campaign.
However, if he wants to cover as many options as possible, then the group scheme may be better.