Google Search Size Matters not Content
At a high level meeting of senior Google business strategists in April a crucial decision was taken to change the way Google search works in order to “encourage” people to pay for placement in search results. “From now on we only want big sites to feature at the top of SERP. We will no longer list links to highly relevant content if it’s a smaller site. Owners of big sites are more likely to pay us for Google Ads and after all profit is what we are all about, not what people want”.
No I’m not a fly on the wall at Google HQ, and this hypothetical meeting probably never took place, this decision was probably never taken! YET!
Does Google Bounce Rate Analytic Have Any Real Value
SEO experts tell us a low bounce rate is important for site ranking in Google SERP. Bounce rate is an indicator of quality content on our blogs and websites. The lower the bounce rate, the better our sites will rank…
Google Analytics shows a bounce rate statistic for our sites. Just how accurate is this analytic statistic, how much credence should we give it?
What is Bounce Rate?
Simply put, bounce rate is the ratio between visitors arriving on our site and viewing more than one page to the number of arriving visitors who leave immediately. If we have a high percent of visitors who stay around to read more than one post we can assume they found our blog useful and interesting.
Graphicline WordPress Hosting Faster than HostGator
Our client’s WordPress site, JulieMaryCarmen.com, gained a significant speed improvement after moving hosting from Hostgator to our hosting service – Graphicline Fully Managed WordPress Hosting.
The chart shows the much faster page load speeds. The red graph line is the site speed on Hostgator, the green line is page speed since moving the site to Graphicline WordPress Hosting.
Will Google Stop Indexing Real Estate Website MLS Listings
Is Google going to stop indexing MLS listings on real estate websites? It’s a rumour we came across recently! Disturbingly, the source of the rumour came from an IDX service provider. (IDX service is an intermediary service between the raw data MLS feed and a realtors website)
The IDX service provider told our client there was no point in having indexable listings on his real estate website as Google was going to stop indexing these listings. The client should instead use the listings on their own domain, and use Google AdWords to drive traffic to their site
In a way this makes sense. Yet the idea raises more questions than it answers.
GNAX Hosting – So Far So Good
Last week I moved my domain graphicline.co.za to GNAX VPS hosting. I’ve watched Google page load times get shockingly poor the past four months. Nothing I’ve done on-site to improve performance has made any difference. I’d already tried several caching systems and offloaded some files to a CDN and other fast servers – with no improvement.
Eventually, after trying everything else, the only conclusion I could draw was the long path bottleneck between Google’s Mountain View servers and the data centre servers hosting my domain was the main culprit in the time it took for Big G to load pages.
Average page loads for 2 of the sites (WordPress) on the domain had gone from under 2.5 seconds in May to over 4 seconds in August and over 5 by September, while the main site (Drupal) was approaching 4 seconds from under 2 in May. Minimum page load speed had got to nearly 4 seconds for one site by September.
Cache Pre-load Improves Google Page Load
Using a cache pre-load system can improve Google crawl page load speed substantially as clearly shown in the infographic below. Google considers page load in it’s SERP algorithm as an indicator of site quality: Where two similar ranked sites exist, the site with faster load speed will usually get better SERP than a slower site. With this in mind surely it’s a good idea to make the effort to improve page load speed as much as possible.
Page load speed can be improved in a number of ways; moving the site to a better hosting service, optimising the site technically, including getting rid of unnecessary plugins, keeping image size as small as possible, and using an effective caching system are some of the things we can do.
No matter how well all the other technical aspects are improved, caching the site, and especially pre-loading the cache, will make a big difference to page load speed.