Creating SEO Friendly Outgoing Links
Many WordPress.com bloggers have other blogs and websites, and would like to have these links displayed on their plug. There are several ways to do this; the easiest is using one of the menu or blogroll widgets in a sidebar or footer
Custom Link Widget
Many don’t realise however that having outgoing links from every page of your blog (or any website for that matter) reduces the value of these links to other sites. Google (and other search engines) do not like to see outgoing links to the same site from every page of a site or blog, and downgrade the link value. I previously mentioned having too many backlinks (Too Many Backlinks are Bad News) from a single domain being seen by Google Panda (Farmer update and 2.5) as possible link farming.
Outgoing links also bleed page ranking from the blog or site pages, so we need to “nofollow” these links stop this loss of value to our pages. In fact, as I mentioned in Fix the Panda we should “nofollow” all outgoing links apart from those we want to let search engines know are important – in other words those pages we want to transfer page ranking to.
Creating a Search Engine Friendly Footer Blogroll
Custom RSS Links Widget
As an alternative to using a pre-configured menu or blogroll widget, Bloggers can use a Text Widget with a bit of simple HTML to create a neat, compact list of friendly websites to display on every page of their blog (or website) This works perfectly on for WordPress.com blogs – the footer of this blog contains some of these widgets, one for my other websites, and one for a list of my RSS feeds, and possibly another for a list of sites I find interesting.
All these links have been “nofollowed” to prevent leaching away page rank, and preventing Google considering these as spam or farming…
Here’s how to do it:
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