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Ads Free or Self Hosted

WordPress.com Ads Free Upgrade or Self Hosted WordPress

You don’t like the ads placed by WordPress.com on your blog. Should you take the Ads Free upgrade option, or instead choose to self host your WordPress blog?

ads free or self hosting thumbnail imageWhich is the better option to choose? The decision is subjective depending largely on what you want to achieve from your blog. Self hosting a WordPress blog provides a lot of options not available to WordPress.com users e.g. a wider choice of themes, whatever plugins and customisations you want, your own Google ads campaign.

But maybe you don’t need any of these options, you only want to have a blog free from advertising. Then the decision comes down to a few things only…

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Adwords Budget

What Results to Expect from $1000 Google Adwords

google adwords logoA client asked me the other day “which is better – a direct adword spend of $1000 per month with Google, or share in a collaborative campaign for a similar monthly fee, where total spend is 100 times that”. I had to ask for time to carefully consider this request and my response.

Both Options have Merit

My instinct tells me that for many businesses a direct campaign with a budget of that amount will normally be better. But a total budget of $100k /month sounds very inviting. My first response must be; investigate how the collaborative campaign funds are used relative to your business.

If the advertiser (the client) has a good idea of the key terms he wants to use for the Adword campaign, and only needs results from a small possible selection – let’s say 10 terms – 10 ads, then the money may be better used in a private campaign.

However, if he wants to cover as many options as possible, then the group scheme may be better.

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