Category Archives: SEO
Updating Old Blog Posts and Web Pages
The updating of old published posts and pages is a somewhat controversial topic. Some bloggers feel it is wrong to update a published article, others do it regularly. I am one of the group who updates content in posts and pages whenever I find a reason (and the time) to do so.
Updating Old Posts is Good for SERP
Google now looks for “FRESHNESS” as one of the criteria for SERP (Search Engine Results Placement), the position a page or post will get. Fresher content gets favoured over old content. A new post may initially be placed high in their results, then overtime this will drop off, eventually fading into obscurity.
Give your older posts a new life by updating them. Sometimes when I go back to older articles I find the information is out of date, fresh knowledge or developments may need changes to the content to make the information more accurate…
Articles are often posted with unnoticed errors. I don’t mean incorrect information, just the small things like spelling mistakes and grammatical errors – both of which will lose ranking to Google’s algorithm. Even the way we have written an article can often be improved after some time has passed, and we go back and check the content we thought at the time had been so great. With a fresh look at these older posts, we can often see ways to re-write parts (or all) of the content to make it more readable for our visitors.
Panda 2.5 hits WordPress.com blogs hard?
Several blogs I follow (as well as this blog), with articles that were doing very well in Google SERP (top 10) before Panda 2.5 have disappeared completely from results. Some of the articles contained useful information, e.g. Malware related articles. The only way to find these articles now is with a search so specific there is virtually no other alternative but to find the content.
This blog is one of those affected. Traffic has dropped off remarkably since Panada 2.5. The infographic below shows the marked decline.
Yet Panda 2.5 continues to rank POACHED content from these articles: Several of my own articles have been heavily poached and re-posted verbatim on other sites – with external links in place. Can Google no longer detect which was the original content?
Additionally numerous articles have been linked to – one would think all these backlinks should be beneficial, but no, perhaps Google now considers these backlinks as link farming. Hard to reconcile as website owners and bloggers have little control over who links to their content.
Possibly Google decided that a recent spate of heavy splogging (spam blogs), e.g. ‘Kindle Fire Sale’ and 2 or 3 other splogs with similar names by the same crowd, was just cause to downgrade all wordpress.com blogs? I can’t disagree that ‘kindle fire sale’ posting 40 or 50 times an hour with rubbish linking to their Amazon product listings etc should have been blacklisted by Google – and removed from wordpress.com (no, I neglected to report these splogs – next time!). But it’s rather harsh on the genuine bloggers who use wordpress.com.
Lack of Transparency in Panda 2.5 Read the rest of this entry
Hiring the wrong SEO company
Hiring the wrong SEO company to optimise your website for search engine results can get your site removed from Google SERP.
Search Engine Optimisation a Boom Industry
Website owners want their websites to do well in search engine results pages. This has led to an explosion of SEO companies offering everything from overnight success to realistic results based on organic search parameters.
Getting a web site to perform well in search results can be extremely important to a business. Unscrupulous practitioners play on this desire to get web site owners to use their service.
Just like so many other aspects of the web industry, there are good guys and bad guys. The techniques used by bad guys (sharks) in this case are known as Black Hat SEO. This practice includes adding hidden keywords to pages, invisible to human readers but seen by search engines, ‘link farming’ (getting large quantities of backlinks from low-grade websites), spamming blogs comment forms, even attempting to get competitors web sites removed from search engine listing databases. Read the rest of this entry
Today I noticed an online ad: “SEO – Need someone to get my website on the top of first Google Search Page results”.
The second thing I noticed was the advertiser’s budget for the job: £50 to £100 (UK).
Now I had some questions:
Was the budget just for the webmasters time? No, it was the full budget…
No more questions need answering! It cannot be done!
Yes, I am certain there are numerous unscrupulous web designers/’SEO specialists’ who will gladly take the client’s money, and promise things they are highly unlikely to be able to deliver.
Unless the Search Terms required are so unique there are virtually no other possible results for the query, there is only one way to GUARANTEE this result – PAY GOOGLE FOR PAGE RANKING… That is it, no exceptions.