Or are Your Comments Trashed?
Posting comments on other blogs is one of the things bloggers do; some post a lot of comments, others only occasionally. Whichever group you fall into, do you post effective comments?
What are Effective Comments?
Effective comments fall into several main groups:
1) Effective Comments get your own post referred to (from a link you place in the comment).
2) Comments generating discussion or further interest.
3) Comments that add value to the article
But most importantly, EFFECTIVE COMMENTS are comments that get published! Unless your comment gets published, it’s a waste of time writing it… So how can you improve your published comment rate?
Ethical Comments Get Published
By ethical I mean comments that are not spam. Most bloggers hate spam comments, and anything ‘spammy’ in nature is likely to get trashed. Following a few simple guidelines will improve the publishing rate of your comments:
- Write about the post you are commenting on: Your comment should always add value to the article: Bloggers spend a lot of time authoring their posts, and all hope it will end up well placed in search engine results. Comments that are not centered around the main topic (keyword group) reduce keyword group density, thereby reducing the SEO value of the post. Your comment can harm the bloggers SERP if it reduces keyword group density. Effective comments boost the SERP of the article, not diminish it.
Try to find the key phrase the author is using, and add the term to your comment. This adds to the value of the post (for Search Engines) and you can be certain the blogger will look kindly at your comment, and most likely approve it. An ethical comment is always relevant to the subject matter.
- One outgoing link only: Do not use more than a single outgoing link, and then only if it goes to a post related to the bloggers article content! Outgoing links to irrelevant posts are SPAM!
There is only one exception to this rule. Where there is a field for a website (usually after the name or e-mail field) it is permissible to use the URL to your blog or website e.g. http://www.graphiclineweb.wordpress.com
- Effective comments should be longer than a single line. Write two or three concise paragraphs. Short comments like “good work” and so on add nothing to the value of the blog post, and if you then have the cheek to add an outgoing link – SPAM!
The only exception: When you follow a blog, and you want to compliment or thank the author on his (or her) work, it is permissible to leave a short comment (without any links) telling the author you enjoyed the article, But don’t expect it to get published. In fact, unless you know the blogger and have a rapport, add a remark to the effect “I don’t expect this comment to get published – I just want to say good work”. Do this especially if you have never commented on the blog before.
- But not too long, Ethical comments should normally be no longer than three paragraphs. (With a few exceptions e.g. where a discussion is taking place with the comment author, or responding to a request for information or help). If you have so much relevant commentary, blog it, then write one or two short comment paragraphs referring to your post!
- Don’t add links to every comment! Blog authors are more likely to post your comments if they do not always link out, and will take more kindly to the ones that do have outgoing links if these are occasional instead of regular. Omitting links tells the author you are interested in his (or her) work, not just using the blog to SEO your own site.
- Never use a fake e-mail address. Many of us do check these things, especially if the comment is suspiciously ‘spammy’. If we send a test e-mail and get a failed message report, you can be certain the next thing we will do is click “trash” this comment…
There you have it. Effective comments are ethical comments. Ethical comments get published.