Guide to Build WordPress Website
Step by step WordPress Website
A new website launched today – Graphicline on WordPress with a mission to provide small and medium business entrepreneurs with information about the modern technology available for their business.
SME Technology is a self hosted WordPress CMS site. Logically, the first series of information published will be a step by step instructional e-book about building the website. Interested viewers can follow the series as each step gets completed and published.
The series is aimed at business entrepreneurs with little or no knowledge about the technologies of web systems. If I am able to realise my goal, nearly anyone who is computer literate will be able to build a website for their business (or personal use). WordPress was selected for several reasons;
- It is a powerful CMS that can grow with the website.
- It is easy to use once set-up
- The set-up process and maintenance of the system is also easy.
- It is sufficiently versatile.
- It is free Open Source software.
- Entrepreneurs can try it out for themselves before making a costly decision, courtesy of WordPress.com
I did not want to cover a more basic way of building a site. The point and click systems may be very easy to use, but are limited in scope. I believe the best approach is to start with something that can adapt to changing needs; converting a site from a more basic installation to a full featured CMS is both time consuming and expensive. The other top end applications like Joomla are too complex for a first-timer, and Drupal requires a high level of technical ability.
One of the goals for the site is providing information about top quality affordable business technology. Bearing our goal in mind, emphasis will be on Open Source software as far as possible. A future series will cover a premium grade ERP solution – OpenERP, a system that impressed me and is deployed within Graphicline. This is for the future however.
SME Technology fits in between this blog (written for a general audience) and the information content available on graphicline.co.za (intended for customers, and more technical readers).
First Chapter: Setting up the basics.
The first chapter covers the basics of setting up a WordPress site; hosting the site followed by using an automated installer to create the database and load the WordPress CMS files. Chapter one continues with preventing the site getting indexed by search engines before it has been set-up, installing plugins, and using these to add essential meta tags, especially “noindex” and “nofollow”, create clean human friendly urls, generate sitemaps and setting a robots.txt file to prevent indexing of system and private files and folders.
Once these basic steps have been completed, the site can go live.
Encouraging Small Business Development
Owning a small business is not only about making a profit; sometimes entrepreneurs can gain more from providing something for nothing than charging for everything they do. There is a pressing need for economic development in South Africa. We cannot rely on large business and corporates to create the millions of jobs desperately needed by a large part of the population. Small and Medium business can create employment.
In order for smaller enterprises to expand and create new job opportunities, these businesses need to increase their customer base. In the twenty-first century a business is expected to have a website Small business entrepreneurs in South Africa have few financial resources available to grow their business. No real high risk venture capital funds are available, at least not on terms beneficial to the long-term interest of the entrepreneur.
A small business owner already struggling with a slow economy, and lack of access to adequate funds, or one starting a new venture with limited capital, can seldom afford to hire a professional website builder. At the same time these business people need to publicise their activities as much as possible. If the business owner can start and grow their website, mainly through their own efforts, or those of existing staff, they will overcome at least a small part of this publicity need. At the same time a website helps to create credibility in the eye of a potential customer, moving the business image out of the “backyard cottage industry”, into the mainstream of business activity.
Posted on October 28, 2011, in TECHNOLOGY, WordPress and tagged Business Development, CMS, Company News, Small Business, SME, South Africa, Tools, Website, WordPress. Bookmark the permalink. Leave a comment.