Blog Archives

Google Bounce Rate Value

Does Google Bounce Rate Analytic Have Any Real Value

SEO experts tell us a low bounce rate is important for site ranking in Google SERP. Bounce rate is an indicator of quality content on our blogs and websites. The lower the bounce rate, the better our sites will rank…

Google Analytics shows a bounce rate statistic for our sites. Just how accurate is this analytic statistic, how much credence should we give it?

What is Bounce Rate?

Simply put, bounce rate is the ratio between visitors arriving on our site and viewing more than one page to the number of arriving visitors who leave immediately. If we have a high percent of visitors who stay around to read more than one post we can assume they found our blog useful and interesting.

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Graphicline WordPress Hosting Faster

Graphicline WordPress Hosting Faster than HostGator

Our client’s WordPress site, JulieMaryCarmen.com, gained a significant speed improvement after moving hosting from Hostgator to our hosting service – Graphicline Fully Managed WordPress Hosting.

The chart shows the much faster page load speeds. The red graph line is the site speed on Hostgator, the green line is page speed since moving the site to Graphicline WordPress Hosting.

graphicline hosting faster than hostgator speed chart

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Nofollowing Tag Cloud Links

A Plugin to Nofollow WordPress Tag Cloud Widget Links

nofollow tag cloud links featured imageSomething about Tag Cloud widgets has always bugged me. They are great for visitors; a very useful navigation feature and convenient to use. But all those links sharing page value…

And a lot of that value goes nowhere – my tag pages are noindexed for search engines to avoid content duplication issues. So why not nofollow the links from tag clouds and get a bit more page juice.

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Correct Mystique Site Title Header

How to Correct WordPress Mystique Theme Site Title Header Markup

fix mystique theme h1 title error iconA sharp eyed user of the WordPress Mystique theme noticed duplicate <h1> headers on the front page.

The theme places the site title and tagline inside <h1> markup for the front page and blog page.

And of course, WordPress puts the page title in <h1> markup as well – so you get 2 instances of <h1> on the site front page and the blog.

Not good for SEO. There must only be one H1 on any page.

Funny thing is, the developer has commented the theme file responsible for assigning the title markup, in the code just prior to the offending lines of script:

“only on the front/home page, for seo reasons”

Change the Code to Fix Error

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Built Our Own Link Farms

We Built Our Own Link Farms – Really Bad SEO

A “webmaster” desperate for backlinks decided to build her own link farms for backlinks… No, I’m not talking about 3 or 5 years ago, this was recent, this year in fact. Worse yet, not only one link farm, an entire network of link farms.

“Old McSpammer had a farm, e-i-e-i-oh,
And on that farm he built some links, e-i-e-i-oh

With a backlink here, and a backlink there,
Here a link, there a link,
Everywhere a link, link…”  Video about link farming

Hasn’t the Webmaster Heard About Google Farmer, Panda, Penguin

Maybe because this is a South African webmaster, the news about Google Farmer, Panda and Penguin never reached this far…

Surely, everyone in the web industry knows link farms are useless these days as a source of backlinksBacklinks from link farms can even harm the site. Read the rest of this entry

Broken Links Bad For Website

Will Broken Links Harm Your Google Website Ranking?

The first answer to will broken links harm your Google ranking is no. The second answer is yes.

Broken Links Won’t Harm Your Website

Google says “Generally, 404 errors don’t impact your site’s ranking in Google.” Note the word ‘generally’

404s are a perfectly normal part of the web. You will likely never be able to control every link to your site, or resolve every 404 error listed in Webmaster Tools. Instead, check the top-ranking issues and fix those if possible” Read more…

This is of course only part of the story. Google’s info page doesn’t mention anything about the number of broken links. It’s perfectly normal for Google to find broken links to your website from other websites.

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Google Drops Real Estate MLS Listings

Will Google Stop Indexing Real Estate Website MLS Listings

is google dropping mls links iconIs Google going to stop indexing MLS listings on real estate websites? It’s a rumour we came across recently! Disturbingly, the source of the rumour came from an IDX service provider. (IDX service is an intermediary service between the raw data MLS feed and a realtors website)

The IDX service provider told our client there was no point in having indexable listings on his real estate website as Google was going to stop indexing these listings. The client should instead use the listings on their own domain, and use Google AdWords to drive traffic to their site

In a way this makes sense. Yet the idea raises more questions than it answers.

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Rulebreaker Bingbot and MSN

Bingbot and MSN bots are Rulebreakers

I’m tired of watching Bingbot and msnbot breaking rules and crawling disallowed files, folders and paths. Microsoft say their bots obey robots.txt rules – They don’t. Bingbot/msnbot occasionaly read the robots.txt file, then immediately afterwards continue on to crawl items specifically listed e.g;

1st Rule Breaker Example – Comments

image of bing and msn bot logoComment paths are disallowed:

  • Disallow: /comment/
  • Disallow: /*/comment/
  • Disallow: /comment/reply/

And the result, Bing crawls these paths

  • 157.56.93.219   /comment/169   2004/07/13  14:24
  • 157.56.93.219   /comment/179   2004/07/13  14:25
  • 157.56.93.219   /comment/201   2004/07/13  14:26

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Auto Hyperlinks

Now we Get Auto Hyperlinks – Bad News

wordpress.com automatic hyperlinks thumbnail imageText gets turned into hyperlinks automatically. I just discovered this annoying thing that’s part of the latest version of WordPress used by WordPress.com – WordPress 3.5. Type the text for a URL and the darn thing turns into a hyperlink when published. That’s right, you don’t have to click on the link function in the editor, so no options to add target info and title… No options not to create the hyperlink…  Arrgghhh!

Maybe it’s handy for the terminally lazy, but it’s bad news for SEO. And what about the bloggers who write about malware and bad websites, and want to tell readers about these bad addresses? They don’t want visitors to click a hyperlink, just want to inform people about the bad address. With auto-hyperlinks the information becomes an active link!

For example, this hacker information “Exploit attempt on WordPress GD Star Rating plugin”

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Hosting Change – Ten Times Faster

Website Loads 10 Times Faster After Hosting Change

One of my sub-sites loads 10 times faster after moving the domain to an offshore server. To be totally fair and put the improvement in perspective, the actual server is not that much faster; the big difference is route latency or lag.

graph showing 10 times faster page load speed

Before moving the average time it took Google-bot to load a page from this site was around 1100 ms. Now, a month later we can see the improvement – average time is about 100 ms..

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